On May 15th, 2024, the Albany Legislative offices were abuzz with excitement for Senate Cider Day, an event organized by Senator Rachel May’s office and the New York Cider Association to advocate for the Direct To Consumer (DTC) shipping of hard cider. This common-sense legislation would enable New York apple farmers and cider makers to sell their products directly to consumers via online channels, a practice already available to competitors in 32 other states, including California, Washington, and Oregon. Supported by the Governor's Office and the NYS Liquor Authority, this move would promise parity and fairness for small businesses using New York apples, one of the state's key agricultural products. DTC shipping not only boosts market access and consumer choice but also generates significant tax revenue, as evidenced by the 122% increase in excise tax collection since the legalization of wine DTC in 2005. With over 125 licensed cideries, New York leads the nation in cider production and quality. Allowing DTC shipping will help maintain this leadership, support local agricultural economies, and ensure fair competition for New York's diligent cider producers and farmers. Legislators need to hear from constituents to support this vital legislation, which represents progress, a level playing field, and economic opportunity for New York’s agricultural markets. Please contact your local NY State Senator and Assemblymember and let them know you support direct-to-consumer shipping for our NY farmers, growers, and cider producers.